Hello and welcome 

I am Annie, an artist and designer based in the leafy, tree-lined leafy suburbs of Cape Town. Having founded and leading my packaging design agency for some 30 years, I intentionally transitioned to my first creative passion with the launch of Annie Moag Illustrates.

My artwork celebrates the beauty of observation, memory and a strong sense of place, drawing inspiration from both imagined narratives and everyday objects that quietly tell a story. 

Working primarily in watercolour, I embrace the tactile nature of painting by hand. My practice is characterised by thoughtful composition, subtle detail and the slow building of translucent layers of pigment. I am continually inspired by the alchemy of watercolour – the way paper, water and pigment interact to create work that is both delicate and distinctive.

With a background in design, my paintings naturally evolved into a range of products. Greeting Cards, Limited and Open Edition Prints, Tea Towels & Totes have emerged with new collections and seasonal product launches always in the pipeline.