Hello and welcome 

I am Annie, an artist and designer based in the leafy, tree-lined leafy suburbs of Cape Town.  After founding and leading a packaging design agency in Cape Town for more than 30 years, I intentionally returned to my first creative passion with the launch of Annie Moag Illustrates. My work celebrates the beauty of observation, memory and a strong sense of place, drawing inspiration from both imagined narratives and everyday objects.

Working primarily in watercolour, I am now able to embrace the tactile nature of painting by hand after being so digitally focused as a designer. My practice is characterised by thoughtful composition, subtle detail in slowly building translucent layers of pigment. I am continually inspired by the alchemy of watercolour – the way paper, water and pigment interact to create work that is both delicate and distinctive.

My design career lead me to evolve my paintings into a collection of greeting cards, fine art prints and textile products with new collections and seasonal releases continually in development.